It is a process of researching, analyzing and choosing the optimal keywords to target potential users and bring traffic and downloads to your app. Keywords optimization is a critical and necessary step in App Store Optimization, for it will decide whether your app will be noticed by users and whether it will attract more users.
By analyzing the keywords, you can estimate the amount of traffic and downloads.If you add optimized keywords in your description, it becomes more effective. This helps to boost your app ranking.By analyzing what the most popular keywords users are using, you can get an idea of what they need and then revise your app to meet their expectation.You are driving users to your app, for the keywords you select are what users are searching for.
Keywords are one tactic to drive awareness to your app during the consideration and discovery phase. Good keywords are one of the on-page factors affecting ASO. In addition, app keywords optimization is one of the best app store optimization tips. Therefore, to promote your app, you first need to optimize your app keywords. How to find the right keywords for your apps? Most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.
You get a good keyword after optimization. But what is a good keyword? Well, it should at least meet the following standards: keywords optimization relevance The keywords you pick should relate to the content and core concept of your app. Otherwise, even if you have chosen a popular keyword which is barely relevant to your app, users think little of your app. A good keyword should avoid fierce competition as possible as it can, but it should enable your app to game in the top 10 of the search results too.
There is no need for you to guess keywords by yourself, for it consumes your time and energy and it is sometimes useless for you don’t know customer behavior without researching. You can use keyword tools to select the right keywords.
Many app developers use both spaces and commas to separate words, but this is completely unnecessary. The App Store algorithm accounts spaces and commas as separators too, so you can use commas just to replace spaces. Otherwise, spaces will be counted as characters and you get less space to introduce your app.